Prevent a collision – drive to road conditions: Manitoba Public Insurance

Nearly 2,000 collision claims can be attributed to driving too fast for road conditions over an eight-week period from November to mid-January, according to Manitoba Public Insurance data.

“Many of these crashes could have been prevented,” said MaryAnn Kempe, vice-president, Business Development & Communications and Chief Product Officer, Manitoba Public Insurance. “We want motorists to remember that speed limits are posted for driving under ideal conditions.

“During the winter months, when we experience frigid temperatures, heavy snow, slush and freezing rain, motorists need to make adjustments. That includes slowing down and driving to the conditions – which can be the difference between arriving at your destination safely and getting into a collision.”

During this recent eight-week period, 32,000 collision claims in total were opened at Manitoba Public Insurance. In order to raise awareness about driving to road conditions, Manitoba’s public auto insurer is once again airing its “Take It Slow” advertising campaign on TV, radio, outdoor billboards and online. Additional safety tips can be found on the public auto insurer’s website.

“Driving is an activity that requires a person’s full attention and total awareness,” said Kempe. “It is difficult under the best of conditions and even more challenging during the winter months, which is why we are imploring people to slow down and pay extra careful attention. Small changes can make a huge difference.”

Safety Tips

  • Before you head out on the highway, check the Manitoba government’s provincial road conditions report online to confirm weather and road conditions. This can be accessed by calling 511 or online.
  • Motorists should be extremely diligent when travelling on overpasses and bridges. The surfaces on these structures will freeze due to no ground insulation.
  • Allow more time to stop. Traction is reduced when roads are slippery from rain and it takes more time to come to a complete stop.
  • Leave more space. Leave at least four seconds between you and the vehicle ahead. That following distance should increase when you’re travelling at higher speeds or visibility is poor.
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