The faster you drive, the less control you have.
Driving fast can feel effortless…until you need time to react.
A patch of loose gravel on the highway. Traffic slowing unexpectedly. A kid running into the street. These surprises can appear any time and unexpectedly, especially in summer months.

Those few clicks over the limit can make the difference between reacting in time and a crash.
Speed limits are determined by a number of factors, like ideal road and weather conditions. The faster we go, the shorter the window of time we have to react to the unexpected. The higher the speed, the longer the distance needed to come to a complete stop, and the greater the impact of a crash.

Speeding is one of the most reported factors associated with crashes.
Feeling in control and being in control aren’t always the same thing. Obey speed limits and drive to conditions. Your speed affects not just you – it impacts your passengers, your community and the people who never saw you coming.

Speeding isn’t proof of skill.
Being a skilled driver isn’t about pushing limits. It’s about knowing when to slow down and adjusting for the road around you.
Watch your speed. Slow down.
