Program eligibility

Manitoba Public Insurance administers the Specialty Licence Plate Program on behalf of the Province of Manitoba.

All specialty plate applications are reviewed by Manitoba Public Insurance and forwarded to the Province of Manitoba for final approval.

The final determination and approval on all applications submitted under the Specialty Licence Plate Program will be assessed against the following criteria:

  • Organizations must be or represent a community organization based in Manitoba.
  • Organizations must be widely recognized within the Manitoba community and have a broad base of public support.
  • Organizations that represent small niche interests or those that represent one perspective of any public issue that could be seen to be divisive or contentious will not be considered for a specialty plate.
  • Political groups or parties and religious organizations are not eligible.

Organizations approved for participation in the program must adhere to the following requirements:

  • A minimum sales volume of 1,000 specialty licence plates must be achieved within 36 months of launch.
  • Proceeds from the sales of plates will not be released prior to meeting the minimum plate sales requirement and a financial reconciliation has been completed to ensure full recovery of implementation costs.
  • Organizations may be required to contribute their own funds to attain cost recovery in the event the 1,000 plate minimum is not met within 36 months.
  • The licence plate design is approved by the Province of Manitoba and must satisfy requirements for plate legibility and compatibility with existing electronic enforcement tools.