Program eligibility

PLEASE NOTE: New applications are not being accepted at this time for the Specialty Licence Plate program. Customers can continue to purchase existing specialty plates – please see Available Specialty Plates.

The final determination and approval on all applications submitted under the Specialty Licence Plate Program will be assessed against the following criteria:

  • Organizations must be or represent a community organization based in Manitoba.
  • Organizations must be widely recognized within the Manitoba community and have a broad base of public support.
  • Organizations that represent small niche interests or those that represent one perspective of any public issue that could be seen to be divisive or contentious will not be considered for a specialty plate.
  • Political groups or parties and religious organizations are not eligible.

Organizations approved for participation in the program must adhere to the following requirements:

  • A minimum sales volume of 1,000 specialty licence plates must be achieved within 36 months of launch.
  • Proceeds from the sales of plates will not be released prior to meeting the minimum plate sales requirement and a financial reconciliation has been completed to ensure full recovery of implementation costs.
  • Organizations may be required to contribute their own funds to attain cost recovery in the event the 1,000 plate minimum is not met within 36 months.