Road Safety

Programs and Partnerships

At Manitoba Public Insurance we have undertaken several initiatives over the years to reduce the negative impact of impaired driving. We are dedicated to protecting Manitobans from the human and economic costs of motor vehicle collisions and have committed resources to numerous advertising campaigns and educational programming.

We have also developed partnerships with other stakeholders to reduce drinking and driving through the following programs and initiatives.

RoadWatch

RoadWatch is based on a partnership between Manitoba Public Insurance and law enforcement agencies. The main objective of the program is to reduce impaired driving by increasing the perceived risk of arrest.

Studies prove that drivers respond not only to enforcement, but also to the threat of enforcement. The driver's perception of added risk--getting caught in a random check stop--is often enough to change their behaviour.

Participating police agencies provide increased random police check stops throughout Manitoba to deter drinking and driving and take impaired drivers off the road. These check stops are in addition to regularly scheduled enforcement.

Operation Red Nose

Operation Red Nose makes Manitoba roads safer during the holiday season by offering free rides home for those who may have had too much holiday cheer. The program services Brandon, Flin Flon, Gimli, Portage la Prairie, Selkirk, Shilo, Steinbach/La Broquerie, The Pas, Thompson and Winnipeg.

Keeping impaired drivers off the road is crucial and Operation Red Nose raises awareness about the importance of finding a safe ride home and helps to prevent impaired drivers putting themselves and others at risk.

Operation Red Nose operates during peak evenings and weekends in November and December. Last year in Manitoba, over 2,200 volunteers provided party goers with over 3,700 rides home. As the provincial funding sponsor, Manitoba Public Insurance supports operational expenses for host organizations.

Riders have the option to donate when they are driven home with all funds received going to support kids sporting programs across the province.

For more information on the program and when it operates this year, visit www.safetyservicesmanitoba.ca/operation-red-nose.

Sponsorships

Manitoba Public Insurance sponsors the Manitoba School Board Association (MSBA) to oversee and coordinate the Safe Grad and Teens Against Drinking and Driving programs (TADD).

Safe Grad

Before Safe Grad was created over 30 years ago, provincial agencies, schools, city police, ambulance services, hospital emergency wards and parents faced the end of June with uneasiness as tragedies resulting from high school graduation continued to increase. There were several grad-night incidents that resulted in fatalities, automobile collisions, boating-related injuries and alcohol-related driving charges.

These groups began looking at graduations throughout Manitoba and Saskatchewan to find a process that would provide a safe celebration. That safe celebration, known as Safe Grad, is now widely accepted and is an integral part of graduation in nearly all Manitoba high schools.

Teens Against Drinking and Driving

The Manitoba Teens Against Drinking and Driving (TADD) chapter began when graduating high school students asked for help in educating younger students (grades 9-11) about the dangers of drinking and driving.

TADD is now a well-established voluntary association of high school teens. They encourage all students not to drink and drive by sponsoring a number of school events that raise youth awareness of the issue.

For additional information on these programs visit taddmanitoba.com.

Report Impaired Drivers (RID) 911

RID 911 is an enforcement-led campaign to educate the public about the signs of a suspected impaired driver, and to encourage citizens to report suspected impaired drivers to police by calling 911. In Manitoba, RID 911 programs have been launched in Brandon, Portage and Thompson. Manitoba Public Insurance, with assistance from Mothers Against Drunk Driving (MADD) Canada and Manitoba Liquor and Lotteries, supports these programs by funding media and educational materials to raise awareness of the program and educate citizens on the possible signs of an impaired driver.    

10 Possible Signs of an Impaired Driver:

  • driving unreasonably fast, slow or at an inconsistent speed
  • drifting in and out of lanes
  • tailgating and changing lanes frequently
  • making exceptionally wide turns
  • changing lanes or passing without sufficient clearance
  • overshooting or stopping well before stop signs or stop lights
  • disregarding signals and lights
  • approaching signals or leaving intersections too quickly or slowly
  • driving without headlights, failing to lower high beams or leaving turn signals on
  • driving with windows open in cold or inclement weather

Speaker Bureau

The Speaker Bureau program began in the fall of 2005 and is comprised of a group of presenters who have first-hand experience with the risks and consequences of impaired driving. Speakers deliver presentations primarily to High School Driver Education classes throughout Manitoba in an effort to help young drivers make informed decisions to not drive impaired. Speakers may be victims of impaired driving who have a tragic personal story to share, or convicted impaired driving offenders who deliver presentations as a condition of sentencing.

Friends For Life Speaker Series

The Friends For Life Speaker Series began in 2011 as an extension of the Speaker Bureau program. This very popular Speaker Series includes professional and local amateur speakers who deliver anti-impaired driving presentations to high school students across the province. Manitoba Public Insurance partners with Manitoba School Boards Association and Teens Against Drinking and Driving (TADD) to coordinate presentations each November. Approximately 25,000 students participate in the Friends for Life Speaker Series each year.

This series aims to influence the behaviour of young Manitobans through compelling and personal stories about the risks and consequences of impaired driving and other illegal or dangerous driving behaviours. The series also raises the profile of TADD programming in Manitoba by supporting active TADD groups in participating schools, and by encouraging the formation of new TADD groups in schools where they don’t currently exist. In addition, participating schools use a Friends for Life Impaired Driving Educator Resource Package to help enhance students’ understanding of this serious road safety issue.

P.A.R.T.Y. Program

Manitoba Public Insurance is a sponsor of P.A.R.T.Y., which stands for Prevent Alcohol and Risk-related Trauma in Youth. It's a hard-hitting, "tell it like it is" program that educates 15 to 25 year olds about the consequences of drinking and driving, not using seatbelts and other risky driving behaviour.

A P.A.R.T.Y. experience includes a:

  • slide presentation and discussion with emergency medical technicians
  • walking tour of the medical department
  • video presentation
  • question and answer session with physicians, nurses, physios and occupational therapists
  • chance to meet and speak with brain and spinal cord injury survivors
  • lunch session providing a hands-on introduction to the physical characteristics and rehabilitation equipment facing people with brain or spinal cord injuries
  • physio and occupational therapy rehabilitation presentation

For more information on P.A.R.T.Y. please visit the Manitoba Brain Injury Association website at mbia.ca.