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IMPAIRED DRIVING Alcohol Overview Statistics Programs RoadWatch Operation Red Nose Sponsorships Safe Grad TADD P.A.R.T.Y. Resources Drugs Fatigue Overview Statistics Shiftwork & Drowsy Driving FAQ |
Impaired Driving > Programs and Partnerships
At Manitoba Public Insurance we have undertaken several initiatives over the years to reduce the negative impact of impaired driving. Because we are dedicated to protecting Manitobans from the human and economic costs of motor vehicle collisions, we have committed resources to numerous advertising campaigns and educational programming.
We have also developed partnerships with other stakeholders to reduce the severity of drinking-and-driving problem. Here are some of those programs and initiatives.
RoadWatch
RoadWatch is based on a partnership between Manitoba Public Insurance and law enforcement agencies.
The main objective of the program is to reduce impaired driving by increasing
the perceived risk of arrest.
Studies prove that drivers respond not just to enforcement, but also to the
threat of enforcement. The driver's perception of added risk--getting
caught in a random check stop--is often enough to change their behaviour.
Participating police agencies provide for increased random police check stops throughout Manitoba to deter drinking-and-driving and detect and get impaired drivers off the road. These check stops are in addition to regularly scheduled enforcement.
Operation Red Nose makes Manitoba roads safer during the holiday season by offering free rides home for those who may have had too much holiday cheer. Supported by the Manta Swim Club in partnership with Manitoba Public Insurance, and hosted by Safety Services Manitoba, the program services Brandon, Flin Flon, Gimli, Portage la Prairie, Selkirk, The Pas, Thompson and Winnipeg.
"Operation Red Nose provides Manitobans with a safe alternative to drinking and driving during the holiday season," says MaryAnn Kempe, Vice President of Community and Corporate Relations for Manitoba Public Insurance. "Keeping impaired drivers off the road is crucial and we're proud to sponsor this vital service for Manitobans. The program raises awareness about the importance of finding a safe ride home and helps to prevent impaired drivers putting themselves, and others at risk."
Operation Red Nose operates during peak evenings and weekends in November and December. Last year, over 1,600 volunteers provided party goers with nearly 2,600 rides home. As the provincial funding sponsor, MPI supports operational expenses for host organizations.
Riders have the option to donate when they are driven home. Funds received support kids sporting programs across the province.
For more information on the program and when it operates this year, visit www.safetyservicesmanitoba.ca/rednose.
Sponsorships
Manitoba Public Insurance has sponsored the Manitoba Association of School Trustees (MAST) to oversee and coordinate the Safe Grad and Teens Against Drinking and Driving programs (TADD).
Safe Grad
In 1981, several provincial organizations began a program to deal with problems
related to high school graduation. In the five years previous to 1981, several
grad-night incidents resulted in fatalities, automobile collisions, boating-related injuries and alcohol-related driving charges.
Provincial agencies, schools, city police, ambulance services, hospital emergency wards and parents faced the end of June with uneasiness as tragedies resulting from high school graduation continued to increase.
These groups began looking at graduations throughout Manitoba and Saskatchewan to find a process that would provide a safe celebration. That safe celebration, known as Safe Grad, is now widely accepted and is an integral part of graduation in nearly all Manitoba high schools.
Teens Against Drinking & Driving
The Manitoba
TADD (Teens Against Drinking and Driving) chapter began when graduating
students asked for help in educating younger students (grades 9-11) about
the dangers of drinking and driving. The TADD program is a gift to all Manitoba
teenagers from 1988 graduating classes.
TADD is now a well-established voluntary association of high school teens. They encourage all students not to drink and drive by sponsoring a number of school events that raise youth awareness of the issue.
For additional information on these programs contact:
Manitoba Association of School Trustees
191 Provencher Blvd.
Winnipeg, Manitoba
R2H 0G4
Ph. 1-204-233-1595
Fax1-204-231-1356
Website: www.manitobaschoolboards.ca/
P.A.R.T.Y. Program
We're sponsors of P.A.R.T.Y., which stands for Prevent
Alcohol and Risk-related Trauma in Youth. It's a hard-hitting, "tell it
like it is" program that educates 15-25 year olds about the consequences
of drinking and driving, non-use of seatbelts and other risky behaviour.
A P.A.R.T.Y. experience includes:
- A slide presentation and discussion with emergency medical technicians
- A walking tour of the medical department
- A video presentation
- A question and answer session with physicians, nurses physio and occupational therapists
- A chance to meet and speak with brain and spinal cord injury survivors
- A lunch session providing a hands-on introduction to the physical characteristics and rehabilitation equipment facing people with brain or spinal cord injuries
- A physio and occupational therapy rehabilitation presentation. For more information on P.A.R.T.Y., please contact Sandi Reimer, MBIA P.A.R.T.Y. coordinator, at:
Manitoba Brain Injury Association
204-825 Sherbrook St.
Winnipeg, MB R3A 1M5
Phone: (204) 975-3280
Fax: (204) 975-3027
E-mail: mbiaparty@mts.net
Website: www.mbia.ca
Resources
We also have a variety of material available to promote the anti-drinking
driving message at your next school, social or community event or gathering.
Popular items include the "fatal vision" goggles that simulate the vision
problems that develop as you drink alcohol, and recipes
for great non-alcoholic beverages--mocktails!
Presenters are available to discuss any topic pertaining to impaired driving. Please contact our Road Safety department at 1-888-7640 (toll free) or 985-7199 in Winnipeg to talk about how we can get involved.
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