March 19 , 2003

Operation Donation smashes record!
Grand total of 80,000 pounds of food collected for Winnipeg Harvest

Thanks to the overwhelming support of students from 33 Winnipeg schools, Manitoba Public Insurance’s 2003 ‘Operation Donation’ has proven to be the most successful in the food drive’s four-year history.

This year’s campaign raised a record-smashing 80,000 pounds of food for Winnipeg Harvest - more than tripling last year’s contribution of 25,000 pounds.

At the grand weigh-in this morning at Winnipeg Harvest, the food donated by participating schools and Manitoba Public Insurance staff tipped the scales at 40,000 pounds. Peak of the Market quickly doubled that tally with their matching donation.

“Operation Donation has lived up to all its expectations and gone beyond that,” said David Northcott, Winnipeg Harvest executive co-ordinator. “It was truly a record setting year for this project. All of the students and schools involved exhibited tremendous community spirit.”

Based on their donation of 3,592 pounds of food (21.1 pounds per student) the students from Samuel Burland School took home the Manitoba Public Insurance/Winnipeg Harvest/Peak of the Market Trophy and accompanying prize. J.H. Bruns Collegiate, which collected 11,571 pounds of food (18.6 pounds per student) was runner up.

Operation Donation has grown in both spirit and food raised over its short, four-year history. In its inaugural year four schools participated. This year’s event swelled to 33 schools!

“It was tremendous to see the spirit of the students and how they responded to the challenge,” said Larry McIntosh, President and CEO of Peak of the Market. “We couldn’t have been more pleased to have been involved with such a great project.”

“Manitoba Public Insurance believes strongly in helping to strengthen our communities,” said John Douglas, Vice-President of Public Affairs with Manitoba Public Insurance. “We’re very proud of the young Manitobans who have taken a leadership role and given so much to their communities through Operation Donation.”

Contact:
Brian Smiley/Twila Allen
Media Relations
Manitoba Public Insurance
(204) 985-7300 or 1-888-554-9549 (toll-free in Manitoba)

© 2003 Manitoba Public Insurance