This Halloween, as part of its pedestrian safety program, Manitoba Public Insurance is distributing more than 124,000 safety flashers to schoolchildren across the province.

Halloween is frighteningly good fun; but “lighting up the night” with Manitoba Public Insurance safety flashers ensures it’s safe, too.

Child pedestrians are at particular risk because their perceptions are not fully matured. Young children won’t always see or hear a vehicle coming. Or they may think that the headlights are “eyes” and that the car can “see” them. Mix in the excitement that comes with the thought of goodies at every door, and you could have a recipe for trouble.

That’s why Manitoba Public Insurance is providing reusable, battery-operated safety flashers to every Manitoba student from Kindergarten through Grade Six. The visibility of the flashing clip-on buttons was demonstrated this afternoon at Athlone School, where more than 400 children enjoyed a special Halloween event. The assembly culminated in a full costume trick-or-treaters parade in the gymnasium, with the safety flashers forming the final piece of each outfit.

“We’re very pleased that these safety flashers will serve their purpose long after the last piece of candy is gone,” said John Douglas, Vice President of Public Affairs. “These buttons can easily be clipped to a jacket or backpack, so children can ‘light up the night’ any time they step outside after dark.”

Adds Principal Margaret Ann Attenborrow: “I think these flashers are a terrific idea. They’re simple to use, and very effective, too. I’m sure that parents will put this safety initiative to good use all year round.”

Manitoba Public Insurance also provided a letter for parents that outlined other tips to keep youngsters safe while trick-or-treating.

Contact: Brian Smiley/Twila Allen
Media Relations
985-7300/1-888-554-9549 (toll free in Manitoba)