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6, 2000 Driving's not a game: Don't speed Driving isn't a game, and motorists who treat it like it is by driving too fast contribute to 13 deaths and 422 injuries each year in Manitoba: That is why Manitoba Public Insurance (MPI) is launching a new promotional campaign aimed at getting drivers to ease up on the gas. It has been estimated that speed costs the Canadian economy close to $2 billion per year in health and related costs. Speed-related collisions cost MPI premium payers an estimated $45 million annually. Statistics show that drivers between the ages of 16 and 34 consistently account for the highest number of speed related crashes. MPI's Road Safety manager Paul Allen says he hopes this 30-second spot will strike a chord with those drivers in particular. The ad begins with computer-generated graphics and an alternative rock soundtrack that could easily be a commercial for a computer game focussing on a speeding car. That is, until the driver snaps back to reality. just before he strikes a very real young couple crossing in front of him. "The reality is that when you're out there steering your ton or two of metal around the streets at breakneck speeds, the consequences if you're involved in a collision aren't just going to be the loss of a few points or failure to advance a level," said Allen. "The consequences in many cases are injury or death." "Driving's not a Game" will air on Manitoba television stations October 9 - 29 and November 6 - December 3. It will be supported by radio and busboard advertising. Contact: MPI Media Relations (204) 985-7300 Or toll-free in Manitoba 1-888-554-9549
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