Corporate Profile
Corporate Vision
Manitoba Public Insurance will be a leader in automobile insurance and driver services, providing Manitobans with guaranteed access to superior products, comprehensive coverage and delivering the best auto insurance value in Canada. We will anticipate and meet the evolving needs of Manitobans. We are dedicated to offering province-wide accessibility and, in co-operation with our business partners, will perform at the highest attainable levels of economy, efficiency and effectiveness.

Manitoba Public Insurance will make our roadways safer by enforcing standards for drivers and vehicles, and by raising awareness of the inherent risk of driving. We will develop educational programs and controls that help and encourage Manitobans to acquire the skills to avoid collisions.
Our people will deliver knowledgeable service with care, efficiency and justifiable pride. They will be recognized for their contributions in helping the corporation achieve its goals. Manitoba Public Insurance will be one of the best and most inclusive places in the province to work and pursue a career.

We will ensure Manitobans understand and support the unique contribution Manitoba Public Insurance makes to the province of Manitoba.

Mission
The incorporation of provincial licencing functions in 2004 prompted Manitoba Public Insurance to examine its Mission, Values and Corporate Strategic Plan to ensure all would continue to reflect the purpose and expanded mandate of the corporation. Input gathered from the public, employees and board led to a new mission statement—a powerful indication that the corporation is looking to the future with a fresh perspective, which includes Driver and Vehicle Licencing among its core lines of business. The new mission statement states Manitoba Public Insurance is:
“Working with Manitobans to reduce risk on the road.”
Our new Mission gives positive expression to the growing importance of partnership as we work toward our goals. We need to listen to Manitobans, and empower them to act and take collective responsibility for reducing road risk.